Understanding the 50/30/20 Budget Rule   The 50/30/20 budget rule is a straightforward framework for managing your finances. It divides your income into three main categories: 50% for needs, 30% for wants, and 20% for savings and investments— assuming you are debt-free .   For instance, if you take home a monthly paycheck of $5,000, your budget will look like this:   - $2,500 (50%) for Needs: This covers essentials such as housing, utilities, groceries, and transportation. - $1,500 (30%) for Wants: This includes non-essentials like dining out, entertainment, and hobbies. - $1,000 (20%) for Savings and Investments: This amount is crucial for building wealth and planning for retirement.   If your financial situation only allows for an 80/20 budget, you may need to adjust your spending priorities. In this case, 80% of your income is allocated to needs and wants, while 20% goes toward savings and investments. Using the same $5,000 paycheck example, your budget could be structured as follows:   - $3,250 (65%) for Needs: Adjusted to ensure all essentials are met. - $750 (15%) for Wants: A reduced amount to accommodate higher needs. - $1,000 (20%) for Savings and Investments: This portion remains unchanged, as prioritizing your future financial health is vital.   Given the rising cost of living, it may be necessary to trim your wants further and allocate more of the 80% to your essential needs. However, the 20% earmarked for savings and investments should always be a priority, as it supports your retirement goals and wealth-building efforts.   If you need help determining your budget, calculating specific amounts, or categorizing your expenses, reach out to our Financial Coaching Team, Joe Mains   or Jonah Kearns . Additionally, if you’re looking to plan for retirement, don’t hesitate to contact one of our SmartVestor Pros   to get your plan underway!

For high-income earners, backdoor Roth IRA contributions   are a powerful way to build tax-free retirement savings. On a separate note, rolling over an old 401(k)  into an IRA can also be a smart move for better investment options and lower fees. However, when these two strategies intersect, the outcome can either work in your favor—or create an unexpected tax bill—understanding why  is critical before making a move. The Backdoor Roth in Brief The backdoor Roth IRA allows taxpayers above income limits to fund a Roth account by: Making a non-deductible contribution to a traditional IRA. Converting that contribution to a Roth IRA. Because the contribution is after-tax and converted quickly, the process is usually tax-free. This strategy is popular because Roth accounts offer tax-free growth and no required minimum distributions (RMDs), making them a cornerstone of long-term planning for high earners. Where Things Go Wrong Rolling a 401(k) into a traditional IRA introduces pre-tax dollars into the mix. When you later convert funds to a Roth, the IRS applies the  pro-rata rule (aka the aggregation rule)   across all your IRAs—not just the one you contributed to. Formula:  after-tax contributions ÷ total IRA balance = tax-free percentage. Example: You contributed $7K this year in after-tax contributions to your Traditional IRA to then “backdoor” to your Roth IRA You also made a $100K pre-tax rollover from an old employer into your Traditional IRA, or even a separate Rollover IRA Only about 6.5% of your conversion is tax-free, and 93.5%  of your conversion is taxable! This could turn what should have been a tax-efficient move into a costly surprise. Why Growth Makes It Worse A 401(k) rollover doesn’t just bring contributions—it brings years of market growth. That growth, while positive for your portfolio, increases the taxable portion of any Roth conversion. The larger your IRA balance, the smaller the tax-free percentage of your conversion. This is why timing and account structure are crucial when combining these strategies. When a Rollover Still Makes Sense Despite the risks, there are situations where rolling over a 401(k) into an IRA is still beneficial: Better investment options or lower fees:  Many 401(k) plans have limited menus or high costs. Account consolidation:  Combining multiple old retirement plans into a single IRA can simplify management and bring peace of mind, which for some investors may be a higher priority than optimizing for tax efficiency. Strategic Roth conversion:  Converting the entire IRA in a low-income year can make sense for long-term tax-free growth. No future backdoor Roth plans:  If you don’t intend to use the backdoor Roth strategy in the future, the pro-rata issue becomes irrelevant! The Bottom Line Both strategies can be valuable—but not always together. Before rolling over a 401(k) or executing a backdoor Roth, consult a qualified financial professional .  Proper planning can help you avoid unnecessary taxes and make the most of these powerful tools.

We are honored to share that Whitaker-Myers Wealth Managers has once again been named to ETF.com ’s prestigious list of the “Top 50 RIA Firms in the United States.” This marks the second consecutive year that our firm has received this recognition, a testament to our continued commitment to expertise, growth, and leadership in helping clients navigate the ever-evolving world of Exchange Traded Funds (ETFs) . ETF.com ’s annual Top 50 list highlights advisory firms across the country that have demonstrated exceptional knowledge and application of ETFs in portfolio construction, as well as meaningful impact in serving their clients. To be included among such an accomplished group of peers is both humbling and energizing for our team. What This Recognition Means for Our Clients At Whitaker-Myers Wealth Managers, we believe investing doesn’t need to be complicated—it needs to be intentional. ETFs provide us with a powerful, flexible, and cost-efficient tool to help our clients pursue their financial goals. This award validates the work we do every day to combine world-class research, tax-aware planning, and personalized advice with ETF-based strategies that help clients invest wisely for the long term. This honor also reflects our mission: to serve with the heart of a teacher , providing clarity and confidence in a complex financial world. Recognition from ETF.com affirms that our approach is not only resonating with clients, but also making a mark across the broader advisory industry. Looking Ahead As we celebrate this recognition, our focus remains on the future. With markets constantly evolving, we will continue to adapt, innovate, and stand alongside our clients with wisdom, discipline, and unwavering fiduciary care. We are deeply grateful to our clients, colleagues, and partners who make this possible. Thank you for trusting us with your financial journey. About the ETF.com Top 50 List All brokers and RIA firms included in ETF.com ’s Top 50 RIA Firms list have been verified through FINRA/SEC. The ETF.com Leaders list is meant to be a starting point for all potential clients searching for an advisor that utilizes ETFs in portfolios. Clients are encouraged to vet credentials and interview multiple professionals to get a full sense of their approach to investing, financial planning, and more. While advisors and firms have been checked, clients should double-check any and all metrics for any advisor they consider, as they were self-reported. No fee or compensation was provided or required for consideration or inclusion on this list. All individuals or entities listed were selected based solely on merit, publicly available information, and/or information provided directly by applicants. 👉 You can view the full list of honorees here: ETF.com Top 50 Firms .

September signals a new school year and, for parents of high school seniors, an important crossroads: preparing your student for college  without sabotaging your own financial future. The first step is to know the real cost of college—before anyone signs a single loan document. Use each school’s Net Price Calculator  to estimate out-of-pocket costs and build your family’s budget around that number. Only consider schools you can pay for with a mix of savings, cash flow, scholarships, and grants. Steer clear of loans whenever possible; debt is not a graduation gift. Encourage your student to meet with their school counselor early. Counselors can guide them through applications, deadlines, and financial aid options. Create a written calendar of every key date—test registrations, application cutoffs, scholarship deadlines—so nothing sneaks up on you. Test scores still matter, especially for merit scholarships. If your student’s SAT or ACT score could use a boost, schedule a retake this fall and pair it with focused practice. Scholarships beat loans every time. Get ready to file the FAFSA as soon as it opens, and if a college requires the CSS Profile, gather documents ahead of time. Some schools may still offer tuition breaks for families with multiple students in college, so be sure to ask. Ramsey Tip: If a school’s cost doesn’t fit your budget, move on—no “dream school” is worth decades of debt. Finally, avoid letting interest pile up. If you or your student already have federal loans in process, make small interest payments as soon as the funds are disbursed. Better yet, work hard to cover college without borrowing: apply for scholarships, work part-time, and choose affordable schools. College is a launch pad, not a financial anchor. Plan wisely, live on a written budget, and teach your student to pursue higher education with clear eyes and a debt-free mindset. Enjoy these last warm weeks knowing you’re steering your family toward financial peace.

In July of 2025, Chief Financial Planning Officer Tim Hilterman  wrote an article highlighting some of the changes to the tax law  in the recent “Big Beautiful Bill.” In this article, we’re going below deck and exploring one of those changes in more detail – the Senior Tax Bonus. A key feature of this bill is what’s being called the senior bonus, or senior deduction. Beginning in 2025 and running through 2028, taxpayers aged 65 or older can take an additional “bonus” deduction of $6,000 for single filers and $12,000 for those married filing jointly. Functionally, this is like ordering a stack of three pancakes and getting a fourth. This bonus deduction stacks on top of the normal (also recently changed) standard deduction . Here is what the bonus deduction, stacked with the standard deduction, could look like:   Standard Deduction for 2025 · Single (65+): $15,750 o   + $6,000 Senior Deduction o + $2,000 extra deduction = Total Deduction of $23,750 · Married Joint (both 65+): $31,500 o   + $6,000 Senior Deduction ($12,000 total) o  + $1,600 extra deduction per person ($3,200) = Total Deduction of $46,700   This is available whether or not you itemize or take the standard deduction. Still, it is important to note that there is a phase-out that applies for those above certain Modified Adjusted Gross Income (MAGI) thresholds. If you fall in one of these phase-out windows, your bonus deduction goes away: ·         Single: $75,000-$175,000 ·         Married Joint: $150,000-$250,000   What It Means for Seniors This change could mean significant tax relief for many retirees. A married couple over the age of 65 will be able to deduct $46,700 before paying a dime of federal taxes, potentially resulting in zero federal tax on social security for up to 88% of people. This is a 12% increase in the number of people who could be paying no tax on social security income.   Because this bonus is available alongside itemization, retirees get the benefit of writing off things like donations, mortgage interest, etc., that would not pair with taking the standard deduction, which of course can’t be claimed if you itemize. This also encourages some older folks to continue earning if needed, since the bonus deduction reduces taxes on that earned income as well, to some degree.   Examples: · Single (65+): AGI =   $85,000 o   Standard Deduction: $15,750 o   Senior extra:  $2,000 o   Bonus deduction:  $5,400 (phased) =  Total Deduction: $23,150   · Married Joint (both 65+) : AGI + Social Security = $72,000 o   Get full $12,000 senior bonus deduction and likely owe little to no federal income tax.   The second example above is, in essence, the long-promised “no tax on social security.” It certainly isn’t a broad-sweeping no-tax on social security for all, but it can net out to such a reality for those people in certain income situations, in part, because of the new bonus deduction.   Key Highlights To wrap up, let’s do a quick recap on this bonus deduction: · Most eligible seniors will see a reduction in their tax bill o   Many Americans in the right situations will end up owing little to no taxes · Works with itemization o   Unlike other deductions, this bonus works in conjunction with itemized deductions · Income Thresholds o   This makes planning important when it comes to MAGI · Short-Term o   This is set to expire after 2028, making it a brief window to maximize.   If you want to learn more about the impact of the recent tax bill or have other questions about taxes, reach out to our CPA, Kage Rush . Kage and Tim also did a recent webinar going over the One Big Beautiful Bill, discussing the changes. You can catch the replay on our YouTube Channel and watch other videos created by our team. Lastly, don’t forget to schedule a meeting with your financial advisor to talk more holistically about your savings strategy and overall plan for retirement.

Did you know that as an Ohio resident, you have the power to decide where a portion of your state tax dollars go? Thanks to the Ohio Scholarship Granting Organization (SGO) tax credit, you can choose to support local Christian schools instead of sending all of those dollars to the state government. This tax credit gives you a dollar-for-dollar reduction in your Ohio state income taxes—up to $750 per individual taxpayer or $1,500 if you're married (by each spouse individually taking the $750 credit)—when you contribute to scholarships through a certified SGO like the Ohio Christian Education Network (OCEN) SGO . That means you can redirect your tax dollars to help fund scholarships for students in need at Christian schools across Ohio. Your gift doesn’t cost you anything extra—it simply allows you to choose whether your tax dollars support government spending or give a child access to Christian education. Why Tax Credits Are More Powerful Than Deductions It’s essential to understand the difference between a tax credit and a tax deduction. A deduction  lowers your taxable income, which only reduces your tax bill by the percentage of your tax rate. In contrast, a credit  directly reduces the amount of taxes you owe—dollar for dollar. Example:  If you donate $750 to a qualified charity and you’re in the 25% tax bracket, a deduction saves you about $187.50 in taxes ($750 x 25%). But with the Ohio SGO tax credit, that same $750 donation reduces your Ohio tax bill by the full $750. That’s why this program is so powerful—it makes your donation essentially “free,” while giving you the ability to direct your dollars toward a cause you believe in. Kage Rush, CPA of Whitaker-Myers Tax Advisors , explains it this way: “A tax credit is always more valuable than a deduction because it reduces your taxes dollar-for-dollar. With Ohio’s SGO program, you’re not only lowering your state tax bill—you’re also choosing to support Christian education directly. It’s one of the rare opportunities in tax planning where doing good and saving money align perfectly.” Keep in mind, this tax credit is nonrefundable , so you need to ensure with your tax professional that you will at least owe, $750 or $1,500 (if married and both spouses claim the credit) in state income taxes. Otherwise, you would only want to give up to the amount of state income tax you owe. Why School Choice Matters School choice is about giving families—especially those with lower incomes—the freedom to select the education that best fits their child’s needs. Too often, a child’s educational opportunities are limited by their zip code or family income. The SGO tax credit helps level the playing field by making Christian education more affordable for families who would otherwise be unable to access it. By participating, you empower parents to make choices that reflect their values and provide their children with the best opportunities for academic and personal growth. Derric Taylor , Accountant at Whitaker-Myers Tax Advisors , reflects on his own experience: “Christian education at Mansfield Christian School and Cedarville University played a foundational role in shaping who I am today. It provided me not only with a solid academic foundation but also with a biblical worldview that has guided my personal life and professional career. Supporting school choice means giving more students the same opportunity to grow academically and spiritually in an environment that points them to God.” The Importance of a Christian Worldview We live in a world where many of society’s struggles stem from a rejection of God and His authority. Without a foundation rooted in His truth, moral clarity can quickly fade. Christian schools provide not only strong academics, but also a worldview that points students to the Lord as the source of truth, hope, and purpose. Supporting Christian education means supporting the training of young men and women who will carry those values into their families, workplaces, and communities. As Dr. Cy Smith, Superintendent of Mansfield Christian School and host of the Clearly Christian  podcast, reminds us: "Students will adopt the worldview that's presented in front of them in the classroom, and nothing our kids experience today is value-neutral, not even school. Either they are learning about the world from God's perspective, or they are not. The only way to turn things around in our country is to train the next generation to lead with a biblical worldview, and the greatest hope we have to get there is Christian education." You can explore more of Dr. Smith’s insights on shaping a biblical worldview through his podcast: Clearly Christian with Dr. Cy Smith . How to Donate Donating is simple and only takes a few minutes: Go to OCEN’s Donation Portal . Create an account (a quick and easy process). Click “Donate Now”  and fill out your personal information. Select the Christian school(s) you would like to support. Choose your payment method—either mail a check or pay online with a debit/credit card. Submit your donation. Through your account, you’ll be able to view past donations and download tax receipts. For tax credit purposes, OCEN SGO’s tax ID number is 31-1787824 . Partner With Whitaker-Myers Tax Advisors At Whitaker-Myers Tax Advisors , we believe in making tax planning simple, effective, and meaningful. Our team can help you take advantage of this SGO credit and ensure it is correctly reflected on your tax return. We’ll guide you through the process so you can confidently know that your dollars are working for both your financial benefit and the future of Christian education. By working with us, filing your taxes becomes more than a routine chore—it becomes a chance to make a lasting impact. Additionally, it helps our Financial Advisors better understand your situation, enabling them to provide more specific and impactful advice. Let us help you make the most of this incredible opportunity to lower your tax bill while investing in Ohio’s next generation.

Whitaker-Myers Wealth Managers is pleased to announce that President & Chief Investment Officer John-Mark Young, CFP®, has attained the Tax Planning Certified Professional® (TPCP®)  designation through The American College of Financial Services . The TPCP® designation is an industry-recognized mark of excellence, demonstrating advanced applied knowledge in the field of tax planning. It covers a wide breadth of critical topics, including complex tax situations, retirement and investment strategies, estate planning considerations, special needs planning, and tax optimization across various investment vehicles. “Tax planning is one of the most powerful tools we can use to help families keep more of what they’ve earned,” said John-Mark Young . “At Whitaker-Myers, we live by the principle of having the heart of a teacher. Earning the TPCP® allows me to bring clarity and confidence to complicated financial situations, empowering clients to make wise, long-term decisions.” Whitaker-Myers Wealth Managers’ Mission At Whitaker-Myers Wealth Managers, our mission is simple yet profound: to educate, empower, and walk alongside families as they steward their wealth in a way that aligns with their values and goals.  Tax planning plays an essential role in that mission, ensuring that every dollar works as hard as possible toward creating a secure financial future. This heart-of-a-teacher approach reflects not only the firm’s values but also the wisdom of voices like Dave Ramsey , who often reminds families that tax planning is not about “tricking the system,” but rather about understanding the rules and using them to your advantage with integrity and foresight. Raising the Bar in Tax Planning Expertise With the TPCP® designation, John-Mark joins an elite group of financial professionals who have undergone rigorous study to master applied tax planning strategies. This additional expertise strengthens Whitaker-Myers’ integrated approach, which already brings together wealth management, insurance, estate, and tax planning services to better serve families and businesses throughout Ohio, Florida, and Nationwide. “John-Mark’s dedication to continuing education embodies the standard we strive for at Whitaker-Myers,” said Timothy Hilterman , CFP®, Chief Financial Planning Officer. “Our clients deserve advisors who not only care deeply but also continually sharpen their expertise to provide best-in-class advice.” About The American College of Financial Services The American College of Financial Services , founded nearly 100 years ago, is a premier educational institution dedicated to applied financial knowledge, lifelong learning, and ethical standards. The College’s TPCP® designation equips advisors with advanced tools to address one of the most dynamic areas of financial planning: taxes. A Commitment to Clients and Community By earning the TPCP®, John-Mark strengthens Whitaker-Myers Wealth Managers’ ability to guide clients through every stage of life, helping them achieve financial clarity while minimizing tax burdens. This achievement further reflects the firm’s commitment to its clients, its community, and its mission of service. You can learn more about the Tax Planning Certified Professional® designation here by watching this video .

Whitaker-Myers Wealth Managers is proud to announce that Financial Advisor Logan Doup  has officially earned his Certified Financial Planner (CFP®) designation, joining a distinguished team of CFP professionals dedicated to putting clients first. From Helping Voices to Empowering Futures Logan’s journey to financial planning is as inspiring as it is unconventional. For nearly a decade, he worked as a speech‑language pathologist, serving patients ranging from pediatric language learners to stroke survivors. With a master’s in Speech‑Language Pathology from the University of Akron (2013) and a bachelor’s in Speech and Hearing Science from Ohio State University (2010), Logan’s transition into finance was fueled by his passion for teaching—instilled by his experience in healthcare and deepened through Dave Ramsey’s Financial Coach Master Training , a curriculum that Logan completed early in his career. Now, as a CFP®, Logan brings that same heart‑of‑a‑teacher approach to every client interaction. He listens to each individual’s story, crafts personalized financial strategies, and helps guide them through meaningful goals—especially on their path to debt‑free living and financial independence. Leadership Celebrates His Achievement Chief Financial Planning Officer Tim Hilterman, CFP® , had this to say: “Logan’s dedication to professional growth and his genuine care for clients make this CFP® achievement a tremendous benefit for our entire firm. It strengthens our shared mission to guide clients with unwavering integrity and planning excellence.” Whitaker-Myers Wealth Managers President, John-Mark Young, CFP® , added: “Seeing Logan reach this milestone fills me with pride—not just as a colleague but as a fellow CFP®. His technical rigor, combined with his nurturing spirit, embodies what we strive for at Whitaker‑Myers: serving our clients with deep expertise, compassion, and clarity.” Why CFP® Should Be the Standard Clients Demand Earning the CFP® designation isn’t just a checkbox—it’s a profound promise to clients. Here’s why it matters: Rigorous Standards:  To become a CFP®, one must complete a comprehensive education program, pass a challenging exam, fulfill relevant experience requirements, and commit to ethical and fiduciary standards upheld by the CFP® Board. Evidence of Competence:  The certification ensures the advisor has a strong foundation in investment planning, retirement, tax, insurance, estate planning, and ethics—offering clients comprehensive expertise. Fiduciary Commitment :  CFP® professionals are bound to act in their clients’ best interests, elevating trust and accountability in every financial conversation. Continuing Education:  CFP® designees must regularly update their knowledge, ensuring clients receive contemporary, informed guidance—especially valuable in today’s fast-paced financial world. At Whitaker‑Myers, the CFP® designation represents more than just a formal credential—it embodies a guiding principle. As a fee‑based, independent Registered Investment Advisory (RIA) firm committed to the fiduciary standard, the firm continually promotes the practice of client‑focused, empowered financial planning. A fundamental value of our firm is to possess the heart of a teacher. We believe that those with the most knowledge make the best teachers, which is why the CFP® designation holds such significance. Looking Ahead: Confident Planning, Compassionate Partnership As Logan embarks on this new chapter as a CFP®, clients can look forward to refreshed clarity, confident guidance, and steadfast partnership. His rich background in care—both clinical and financial—combined with elite planning credentials, positions him uniquely to help families, professionals, and retirees build and safeguard their financial futures. Congratulations, Logan! Your CFP® certification marks not just an achievement, but a deeper affirmation of the trust and futures you empower at Whitaker-Myers.

At Whitaker-Myers, we build our portfolios using the simple framework made famous by Dave Ramsey : Growth, Growth & Income, Aggressive Growth, and International. Technically, it becomes more complicated and requires a significant amount of brainpower from individuals like our Co-Chief Investment Officer, Summit Puri , and our investment committee, which is involved in portfolio construction and asset allocation (the process of distributing investments). However, the four-category model serves as a framework that keeps investing understandable and disciplined. One of our most-read articles ever was written by Logan Doup , titled "Understanding Dave Ramsey's Four Categories of Investing. " We also did a video that was quite popular; you can watch it here . Within this framework, Aggressive Growth is where we seek companies with the potential to grow faster than the rest of the market. In our terms, this generally refers to mid-cap and small-cap stocks—the younger, smaller businesses that still have a lot of room to grow. But here’s the challenge: true small-cap investing is getting harder and harder to find. And it’s not because those companies don’t exist—it’s because many of them are staying private longer, thanks to all the capital flooding into private equity. Think about our friend Elon Musk. Tesla is publicly traded, and many of you are likely invested in it individually or through your retirement fund. For example, the Invesco QQQ (ticker: QQQ or QQQM) currently holds Tesla as its 8th largest holding, accounting for 2.75% of the portfolio. The Vanguard S&P 500 (ticker: VOO) currently holds it as its 10th-largest holding at 1.61%. But how many of your funds are invested in SpaceX? The Boring Company? Neuralink Corporation? X? Xai? SolarCity? Of course, you aren't invested in any of those, more likely because they are still raising the capital they need in the private markets. One could argue that those are the companies under Elon's control that you would want to invest in. Their hypergrowth is happening right now - not when they go public, even though growth will likely still exist after an IPO. Why the Shift? According to research from Marquette Associates, which can be read here , private markets have exploded over the last two decades. Private equity firms have raised massive amounts of “dry powder” (investable cash) and are funding businesses through multiple stages of growth. The average Series D round of funding has grown from about $50 million in 2014 to nearly $200 million in 2024. That’s money that used to require going public through an IPO. Today, these companies can scale, grow, and dominate markets without touching the public exchanges. This trend has significant consequences for investors like us. The number of publicly listed U.S. companies has been cut nearly in half since 1996, while the number of private equity–backed companies has swelled to over 11,000. Many of the high-quality, innovative firms that would once have been today’s small-cap darlings are instead maturing behind closed doors in private markets. By the time they IPO, much of that explosive “aggressive growth” has already been captured by private investors【Marquette Associates】. The number of private equity companies has vastly increased since the early 2000s Defining Aggressive Growth at Whitaker-Myers At Whitaker-Myers, when we talk about Aggressive Growth, we mean exposure to both mid-cap and small-cap stocks. Because of the challenges in the small-cap space, we generally allocate about half of this category to mid-caps. Why? Because mid-caps have been less affected by the private equity boom. They still offer tremendous upside, and the roster includes names like: Invesco Ltd. (IVZ)  – a global investment management firm with scale and growth potential in asset management. Smithfield Foods (SFD)  – a leading food producer that recently IPO’d, showing how mid-sized companies can still thrive in public markets. These are the types of companies that embody aggressive growth—still climbing, still innovative, but with proven business models. Small caps, on the other hand, have had a tougher run. The Russell 2000 has underperformed the Russell 1000 in 10 of the last 11 years【Marquette Associates】. Some of that is due to quality—over 40% of Russell 2000 companies are currently non-earners. However, a significant driver is that many of the best small companies never reach public markets, instead remaining private. Since 1988, outside of the tech bubble and the 2008 GFC, large caps have tended to outperform publicly traded small caps iCapital has also done some nice research in this space. According to their article, "Private Equity Can Add Diversification to Your Public Index Holdings" , they cite that private equity has invested $2.1 trillion in the U.S., and as you can guess, most of that is going to what once were small and mid-sized publicly traded companies. To put $2.1 trillion into perspective, they remind their readers that the average value of the entire Russell 2000, which is about 40% of all U.S. public companies, was $2.5 trillion over this same time period. So, yes, private equity is coming, and it is not going anywhere. The reason for investing in small-cap stocks is certainly diversification. However, you also aim to achieve optimal performance from that diversification. As illustrated in iCapital's chart below, the Preqin Private Equity Index has surpassed both major aggressive growth benchmarks in both the short and long term. Given the emphasis, funding, and inclination to remain private longer, our investment committee doesn’t anticipate a change anytime soon. However, as you’ll read below, one of our top partners believes that small caps have potential for growth. Private Equity has outperformed the Russell 2000 and S&P 600, both of the major indexes for small caps. Tom Lee’s Bullish Case for Small Caps Even with all these headwinds, there’s still reason for optimism. Our research partner, Tom Lee at FS Insights, has been vocal that small caps may be on the verge of a comeback. Why? Because they’ve been beaten down for so long. Historically, when an asset class underperforms this severely—such as small caps against large caps for more than a decade—it sets the stage for mean reversion. In other words, the pendulum eventually swings back the other way. With valuations for high-quality small caps looking attractive, Tom Lee argues that the next big run in the market could be led by small-cap stocks. What This Means for Investors Does this mean aggressive growth is dead? Not at all. However, it does mean we have to be more strategic about where we find it. Mid-caps remain a sweet spot.  They provide the innovation and growth we look for, with less risk than the most speculative small caps. Small caps still have a place.  While the universe has shrunk, valuations are more attractive, and mean reversion suggests a small-cap revival is possible. Private equity has changed the game.  A portion of what used to be “public aggressive growth” has migrated to the private side. Investors need to understand this dynamic, even if they don’t directly invest in private equity themselves. The Bottom Line At Whitaker-Myers, we believe in keeping investing simple, disciplined, and long-term focused. Aggressive growth still plays a vital role in building wealth over the long term, but the playing field has shifted. With companies staying private longer, the small-cap universe looks different from what it did a generation ago. That’s why we balance our aggressive growth allocation between mid-caps and small-caps, and for appropriate investors, even private equity—capturing the best of both worlds while staying true to the time-tested principles that have helped families build wealth for decades. Should you consider private equity as a replacement or a complement to your small-cap exposure? That is only a question you and your financial advisor can answer together. One thing to keep in mind is that many private equity strategies still require a minimum level of net worth, income, or investment assets, as you are investing in an asset class that differs significantly from a public investment, most notably in terms of access to liquidity from the investment. If you wonder if this is the right step for you, please contact your Financial Advisor today. Because at the end of the day, investing isn’t about chasing fads—it’s about owning great companies, sticking with your plan, and letting time and compound growth do the heavy lifting.

As July turns its final pages, many parents and students find themselves opening the next chapter—August. For many families, August means back-to-school preparations, from shopping for supplies and clothes to soaking in the last days of summer. It also marks the beginning of fall sports, new routines, and, for some, the major milestone of heading off to college for the first time. Beyond the Dorm Checklist For parents and students gearing up for freshman year, it’s easy to focus on dorm room essentials—and while that’s an important part of the process, now is also the time to finalize the critical paperwork. Be sure to: Confirm tuition amounts, payment plans, and any financial aid awarded Submit medical and immunization records from your current healthcare provider Review and update health insurance coverage These foundational tasks ensure your student starts college on solid ground. Conversations That Matter For many students, this will be their first experience living independently. Now is the time for meaningful conversations that go beyond logistics, especially around health care and finances. Start with insurance: Help your child understand what their coverage includes, how to seek care, and which questions to ask in a medical situation. Then, take time to cover the basics of budgeting—a financial skill that can positively influence their entire college experience. At Whitaker-Myers Wealth Managers , we take budgeting seriously. In fact, we have a   full-time financial coach  dedicated to helping individuals build sustainable financial habits, no matter their age or income. Teaching students to budget goes beyond preventing overspending. It encourages healthier eating, intentional spending, and reduces mental and emotional stress, especially in a season that can feel overwhelming. Open dialogue about the emotional transition is just as vital. Let your student know it’s okay to feel nervous, uncertain, or even homesick. Creating a safe space for these conversations now helps them navigate challenges later. College Costs and the Emotions Behind Them Money and emotions are often intertwined, especially when making decisions about college and a child’s future. As Dave Ramsey enthusiasts, we don’t typically recommend student loans as a first option, but we recognize there can be exceptions when handled strategically. The newly passed One Big Beautiful Bill Act  brings significant changes to the landscape of college financing. Among its key updates: New borrowing caps Elimination of income-driven repayment options for Parent PLUS loans Recommendations for existing borrowers to reevaluate their plans These shifts make it even more important to have a thoughtful and informed financial strategy. A Smarter Path to College Planning Paying for college can be confusing and stressful without a plan. That’s why we’ve partnered with Collegiate Funding Solutions  to deliver a forward-thinking, student-centered approach to college planning. Earlier this year, we hosted an exclusive webinar packed with valuable guidance to help students and families reduce or even eliminate reliance on student loans. Interested in a free college planning consultation ? Reach out to Tim Hilterman  today and mention this article in the “Comments” section when scheduling. You can also begin by submitting your student’s information through the College Planning Report . The Bottom Line Being a first-time college student—or parent of one—is a big deal. The stress, the planning, the emotions—it’s a lot. But the journey is also exciting, transformative, and full of opportunity. By being prepared—through paperwork, financial planning, and meaningful conversations—you help ensure that the transition from home to campus is not just manageable, but memorable for all the right reasons. If you're unsure where to start or want to learn how the One Big Beautiful Bill Act  may affect your finances, don’t hesitate to connect with your financial advisor  today.

In nearly every client conversation I have, the topic of taxes inevitably arises. Regardless of political affiliation, one thing is clear: most people don’t feel great about how the federal government manages its budget. A common sentiment I hear is, “I listen to Dave Ramsey, and he says we shouldn’t be giving the government more of our money than we have to. A big tax refund isn’t a gift—it’s a sign something’s off.”   And they're right to question it.   Let’s clarify something: a tax refund isn’t the government being generous. It’s simply the IRS returning money you overpaid throughout the year—money that could’ve been in your pocket instead of sitting, interest-free, with Uncle Sam.   So, how do you stop giving the government more than you owe and keep more of your paycheck? We begin with the most important financial document most people overlook: your paycheck.   Breaking Down Your Paycheck Your paycheck is more than just the amount deposited in your account—it’s a map of where your money is going. Let's walk through the major sections:   Earnings This is your gross income before any deductions. If you're paid hourly, you'll see a breakdown of hours worked and any overtime. For salaried employees, the amount is typically fixed. You’ll also see a Year-to-Date (YTD) column showing cumulative earnings.   Think of this as your “pre-tax” pay—what you technically earn before anything is taken out.It might even make you say, “Gross! That’s how much I should be taking home?”   Pre-Tax Deductions These are contributions you make before taxes are calculated, reducing your taxable income.   Common examples include: 401(k) EE (Employee Contribution - Pre-tax) HSA (Health Savings Account)   Here’s where strategy comes in. If you're in the 22% tax bracket, and you contribute $125 to your 401(k) and $125 to your HSA, you reduce your taxable income by $250, saving $55 in federal taxes, plus  Medicare and Social Security tax savings.   Taxes This section outlines how much you’re paying to various levels of government. Federal Income Tax – Based on your income and filing status. This is the tiered system, with rates of 10%, 12%, 22%, 24%, and so on . Federal Medicare Tax (Fed Med/EE) – 1.45% of your income, with an additional 0.9% for high earners. Social Security Tax (Fed OASDI) – 6.2% up to a wage cap ($176,000 for 2025). State or Local Taxes – Varies depending on your location.   Employer-Paid Benefits This section reflects the benefits your employer pays on your behalf. Common items: Health, Dental, Vision Insurance Life and Disability Insurance 401(k) Employer Match These don’t reduce your paycheck directly but represent part of your total compensation.   After-Tax Deductions These deductions happen after taxes are applied. They include: Roth 401(k) Contributions  – You pay taxes now, but your growth is tax-free. Insurance premiums (if not paid pre-tax) Pro Tip: If possible, pay for life and disability insurance with after-tax dollars. This ensures that if you ever need those benefits, the payout is tax-free.   Net Pay This is the bottom-line number—what you actually take home. It’s what hits your bank account and what you live on.   Case Study: Bill and Brenda Let’s meet Bill and Brenda, a married couple with two kids living in Florida (no state income tax). Brenda stays home, and Bill earns $110,000/year, paid biweekly. He has a high-deductible health plan and contributes the maximum family amount to his HSA.   Biweekly Pay Breakdown: Item Amount Gross Pay $4,230.76 HSA (Pre-Tax) -$328.84 Taxable Income $3,901.92 Federal Tax (12%) -$468.23 Medicare -$56.57 Social Security -$241.91 After-Tax Deductions -$1,169.61 Net Pay $1,965.60   Bill’s take-home pay is $1,965.60 every two weeks, or $51,105.60 per year. However, here’s the issue: when Bill files his taxes, he discovers that he overpaid by $7,050. He only owed about $5,123, yet withheld over $12,173.   That $7,000 refund isn’t a reward—it’s a loan you  made to the government, without interest.   The Fix: Adjust Your Withholding In Bill’s case, that refund represents an opportunity missed. He could have increased his biweekly take-home pay by $271, or $542 a month—a significant amount for saving, investing, or paying off debt.   The solution? Talk to your payroll department to adjust your federal withholding. Then, consult with a tax professional to ensure your new withholding accurately reflects your personal situation, considering your income, dependents, deductions, and filing status.   At Whitaker-Myers Wealth Managers , our in-house CPAs and knowledgeable financial advisors  work closely with clients to fine-tune these numbers.   Final Thought You work hard for your paycheck—don’t give the government more than you owe. A better understanding of your paycheck can help you make more informed financial decisions, retain a larger portion of your income, and align your taxes with your objectives.   If you're ready to take more control over your finances, schedule a conversation with a financial advisor or tax professional  today. Let’s make your money work smarter—starting with your paycheck.

Understanding the features  of Exchange Traded Funds   as benefits  to help you build wealth.   ETFs Are Trending A recent headline in Baron’s weekly publication caught my eye: “ ETFs Are Eating The World.  How to Invest .” Ian Salisbury does a fantastic job describing the recent uptick in ETFs.  For example, he notes that there are now 4,000 ETFs listed on the New York Stock Exchange, compared to a mere 2,400 individual stock listings.  Many of our clients at Whitaker-Myers Wealth Managers  already have included some exposure to ETFs in their portfolios—nothing new for our firm.    However, some things are changing on the ETF landscape that are worth taking another look at.    To get you in the spirit, here is a short limerick I found on the topic:   “An investor who feared a big flop, Found ETFs right there in the shop.“They’re cheap and they spread, Won’t tax me,” he said, “Now I’m rich—and I barely did squat!”   Who doesn’t love investment-themed poetry!?    Understanding Features As Benefits In the finance industry, there is usually too much noise and not enough signal for the casual investor to understand, let alone care. When I am speaking with clients, I try not to just simply explain what something does. Instead, I try to highlight the benefit to the client of an investment strategy or product.  Here are some of the key features and advantages of ETFs:  Feature Description Benefits to Investors Diversification ETFs typically hold a diversified portfolio of securities across various sectors, indexes, or themes. Reduces individual stock risk and improves portfolio balance Liquidity ETFs trade throughout the day on exchanges like stocks (unlike mutual funds) Easy to buy and sell at market prices during trading hours Low Cost Generally lower expense ratios compared to mutual funds Helps keep more of your investment returns Transparency Holdings are usually disclosed daily Investors always know what they own Tax Efficiency Creation/redemption process often limits taxable capital gains distributions. Potentially lower tax bills compared to mutual funds Small Minimum Investment You can buy as little as one share of the ETF Easy to start investing even with limited capital   How ETF Benefits Help Build Wealth Diversification By owning an ETF, you spread your money across many different stocks or bonds instead of just one. This reduces the risk of a big loss if a single company or sector performs poorly. It helps create a more stable long-term portfolio.   Liquidity Because ETFs trade on exchanges like stocks, you can buy or sell them at any time during market hours. This makes it easy to respond to market changes or access funds quickly if needed. You don’t have to wait until the end of the day like with mutual funds.   Low Cost ETFs generally have lower annual fees compared to actively managed funds. Over time, these cost savings can accumulate and enhance your overall returns. Keeping expenses low is one of the most reliable ways to improve investment outcomes.   Transparency Most ETFs publish their holdings every day, so you always know exactly what you own. This allows you to make informed decisions about your investments. There are no surprises about where your money is allocated.   Tax Efficiency The unique way ETFs are structured helps reduce the likelihood of taxable capital gains distributions. This means you may owe less in taxes each year compared to some mutual funds. Keeping more money compounding in your account helps grow wealth faster.   Small Minimum Investment You can start investing in ETFs by purchasing just one share, which often costs much less than buying all the underlying assets individually. This makes it accessible even if you have limited funds. It’s an easy way to begin building a diversified portfolio right away.   New Benefits In The ETF World  In my opinion, the “newest” benefit of ETFs developing over the last couple of years is the democratization and liquidity of previously restrictive (and expensive) asset classes like Private Credit, and the particular value of diversification among emerging asset classes that are innovative and disruptive, like Cryptocurrency.   Previously, investors seeking access to higher-yielding fixed income alternatives had to qualify for an asset class known as Private Credit by meeting specific income or net worth requirements.  Private Credit markets pay a higher yield on bonds than publicly traded corporate or government bonds.  Due to the way an ETF is structured, the fund is the entity that meets the minimum qualifications, and investors in the fund can purchase shares of the fund without individually qualifying, making the purchase of these asset classes  more accessible.   Cryptocurrency is a growing asset class, but is off-putting to many conservative investors.  Whenever a new technology emerges, there are always fewer long-term winners than losers.  However, the winners win big (consider Amazon, the world’s largest retail marketplace company).  Therefore, investors interested in incorporating cryptocurrency into their portfolios may feel uncertain because they lack confidence in selecting among Bitcoin, Dogecoin, Ethereum, and other options.  Finding the right crypto ETF could be a perfect way to introduce this asset class to a portfolio with diversified risk by spreading the fund’s investments among various cryptocurrency players.  Additionally, the price of owning a single Bitcoin is comparable to owning a Tesla Cybertruck, making a crypto ETF a potentially better fit for the everyday investor.   ETF Wrapper In summary, ETFs have become an essential tool for investors seeking diversification, cost efficiency, and access to innovative asset classes that were once out of reach. Whether you’re just beginning to build wealth or looking to refine an existing portfolio, the range of ETFs available today makes it easier than ever to customize your investments to fit your goals and risk tolerance. As the market evolves, ETFs are likely to continue expanding their role, offering everyday investors the opportunity to participate in new strategies, sectors, and technologies with the same simplicity and transparency that have fueled their remarkable growth.  If you would like to learn more about which investments fit your needs, you can reach out to a financial advisor today.